Media Intelligence & Engagement
Navigating Complexity, Optimising Performance
In an age where media channels are as diverse as they are dynamic, public relations agencies must be adept at leveraging a host of tools and technologies. From media monitoring to influencer marketing, the right technology can provide a critical edge. Yet, the sea of options—each with unique features and pricing models—can be overwhelming. That's where Unicorn, your specialised PR technology consultants, step in.
Specialised Consultation
We offer a full-spectrum consultative approach that covers seven essential categories critical for PR success: media monitoring, media relations, newswire services, social listening and analytics, social media management, consumer intelligence, and influencer marketing.
Always Ahead, Never Behind
The technology landscape is ever-evolving, especially with breakthroughs in artificial intelligence and data analytics. Our commitment to you extends beyond initial setup. We keep an eye on emerging trends and technological innovations, ensuring that your agency is always ahead of the curve.
Unlocking the Market’s Best Offerings
Navigating the labyrinth of PR technology is a resource-intensive task, often requiring expertise that your team may not have. Let Unicorn be your navigator. We don’t just identify your core technological needs, we make sure that you’re connected with solutions that are feature-rich, efficient, and perfectly aligned with your agency’s objectives.
Optimising Spend, Maximising Utility
Why settle for mismatched tools and redundant services? Our focus isn't just about operational efficiency; it extends to financial optimisation. Through meticulous analysis of market offerings tailored to your needs, we guide you in strategically allocating your tech budget, ensuring that every pound spent is an investment in your agency's future.
Your Operational and Competitive Edge in One
Our Media Intelligence & Engagement service is a comprehensive package designed to make your PR agency more efficient, competitive, and future-ready. With Unicorn, staying updated on the latest technologies isn't a luxury; it's your new standard operating procedure.