Show the true impact of PR
Evolving PR Measurement
Unicorn's Impact Reporting service empowers PR agencies to showcase the real impact of their work to clients. By combining traditional PR metrics with your clients' key performance indicators, such as sales leads, website traffic, and social media engagement, you can provide a holistic view of your PR campaigns' success.
Get Started Today
Elevate your PR reporting and demonstrate the true business value of your work to clients with Unicorn's Impact Reporting service. Contact us to learn more about how we can help you securely integrate with your clients' systems and take the first step towards data-driven PR success.
Connect PR to Business Outcomes
Imagine being able to show your clients how a successful media placement directly influenced a spike in website traffic or generated new sales leads. With Impact Reporting, you can do just that. By securely integrating with your clients' systems, such as their CRM or web analytics platform, you can correlate PR activities with tangible business outcomes.
Secure and Seamless Integration
We understand that connecting to your clients' systems might raise concerns. Rest assured, our experienced technicians will work closely with you and your clients to establish secure, read-only API connections, accessing only the specific metrics needed for reporting without compromising sensitive data. Our technicians will provide clear documentation and support to establish the connections, work with your clients' IT teams to ensure the integration meets their security requirements, and once established, relevant metrics will automatically flow into your Impact Reporting dashboard.
Gain Actionable Insights
With the integrated data, Impact Reporting provides a powerful feedback loop, enabling data-driven insights into which PR strategies are most effective. You can easily identify the campaigns, media outlets, or key messages that resonate best with your clients' target audiences and drive meaningful business results.
Visualise Your Success
PR metrics, such as media coverage and share of voice, are combined with your clients' business metrics in professionally designed, easy-to-understand visualisations. From graphs and pie charts to heat maps and tables, you can choose the best format to communicate your success story.